How NBCUniversal Made a Difference Through Volunteering, Storytelling, and Giving in 2025

NBCUnites, the company's social impact initiative, remained focused on three key areas in 2025: building stronger communities, empowering the next generation of storytellers, and promoting media and technology skills. Several programs brought this mission to life and leveraged NBCUniversal’s assets to scale impact.   

NBCUniversal Employees Volunteering   

Over 10,800+ NBCUniversal employees participated in more than 530+service projects across six continents. Their collective efforts contributed over 27,800 hours of service to nonprofits, directly impacting over 42,000 community members. From crafting care packages for children in hospitals to packing meals for those facing hunger, from revitalizing outdoor spaces to creating uplifting cards for those in need, our employees' dedication was inspiring. 

NBCUnites Ambassador Program  

The NBCUnites Ambassador Program again tapped new service leaders across the company. This one-year program empowered 20 ambassadors to spearhead impactful projects, coordinating volunteer efforts and fostering mentorship and skill-building opportunities within their respective business units.  

NBCUnites Talent Lab Experiences   

NBCUniversal’s Talent Lab, in partnership with NBCUnites, offered employees several opportunities to enhance their skills and leadership development while directly contributing to the success of nonprofit partners. In PRO BONO, employees from all areas of the company (legal, human resources, marketing, and communications) served as consultants to nonprofits in London & Miami while developing related inclusive leadership skills. During INSPIRE, employees participated in a community service project side-by-side with local high school students from buildOn in Chicago.  

NBCUniversal’s Creative Impact Lab  

In 2025, our signature Creative Impact Lab initiative donated over $28 million in media inventory, over $796 thousand in grants to nonprofit creative agencies, with 25 NBCU volunteers engaging with 60 young apprentices. 

The More You Know   

Our public service campaign, The More You Know, continued to spark vital conversations on issues such as mental health, caregiving, and mentorship. 32 stars from across the NBCUniversal portfolio contributed to PSAs, and social contentaimed at educating viewers on pressing societal topics and empowering them to make a difference.   

NBCUniversal’s Local Impact Grant Program  

In 2025, our NBCUniversal Local Impact Grant Program awarded $2.5 million to 69 nonprofit organizations in 11 NBC and Telemundo owned television station markets. To date, the program has provided $21 million to 615 nonprofits, supporting innovative solutions for the communities they serve. Among the 2025 recipients were Jump-In Enrichment Inc., Southeast Community Development Corporation, Foundation for Culinary Arts, Cherry Hill Free Clinic, Parents Defeating Autism Today DBA Center for ASD, Soccer Unity Project, The T.R.I.G.G.E.R Project, Jose Valdes Math Foundation, Propelling Into Triumph, Honor Flight San Diego, and STEAM Train.  

Comcast NBCUniversal Matching Gift Program  

Our Matching Gift Program enabled employees to amplify their charitable contributions. Through this initiative, Comcast NBCUniversal donated over $2 million, doubling the impact of employee donations to benefit a wide array of organizations.